First of all, the consumables market in China has been in a mixed situation. All kinds of original consumables, universal consumables, recycling materials, and all the nouns of filling materials are full of the whole consumable market. It is understood that now printing manufacturers purchase consumables, in the case of similar popularity, the most critical factor for the customer to evaluate the brand is the quality; the second is the price factor, and the quality factor is nearly 15% higher than the price factor.
Secondly, the brand confusion in all kinds of consumables industry, including dozens of imported and domestic printed material brands, famous people do not occupy the absolute advantage, many businesses can not say what the brand is, only remember which city is produced. This shows that the manufacturer should pay more attention to the quality of the product, so it can not be used to reduce the price to attract customers, because in the case of similar popularity, more customers see the quality rather than the price.
Regional differences are also one of the factors that affect the sales of printing consumables.
1. Southern China area: quality and price concern at the same time, brand is not very concerned. When customers select products, they find them from the Internet, which is relatively rare in other areas.
Two, East China: the market brand is the most heterogeneous, and does not focus on identifying a brand. In all the market segments, it focuses on quality and relies more on manufacturers' publicity.
Three, North China: the largest number of brands in the market, the more trusted manufacturers propaganda, the role of dealers is not small.
Four, the southwest region: more care about prices, have their own tried many times, and then choose the product tendency.
Five, the northwest region: the market is less brand, and a few brands are concentrated on recognition, most concerned about the price. Product sales are more dependent on manufacturers' publicity and distributors.
With the continuous growth of China's economy, more and more attention has been paid to the development of printing consumables retail related industries. In order to get more market, the business needs to improve the quality of the product, the second is the price, only the quality and low price products can obtain more sales opportunities, and can also gain advantage in the fierce market competition.
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